This is a special blog marking the one-year anniversary of Scarlet Elfcup’s relaunch and the 10-year anniversary of the business at the time of relaunch. I’m not sure where to begin. There’s so much emotion arising as I log into the blog and see that the last entry was in July 2017, the summer when life took an unexpected turn. It’s time to reflect on both the past and the present while also looking toward the future.
It’s hard to believe that 11 years ago, on March 20, 2014, I took the first step in launching Scarlet Elfcup. At that time, I could never have predicted the winding path ahead—one filled with joy, unexpected hurdles, and a renewed sense of purpose. Though the journey wasn’t always linear, today, as I mark the one-year anniversary of Scarlet Elfcup’s relaunch, I’m filled with immense gratitude for this community and the support I’ve received along the way.
The early years of Scarlet Elfcup was a whirlwind. I was self-learning everything from scratch - how to knit, how to sew, how to make doll patterns, animal patterns, whatever it took to bring to life the fantasies floating inside my head - and it took a lot of trial and error, sleepless nights and days - to curating unique, sustainable, all natural textiles, yarn and wool. I poured my heart into every project I crafted.
In 2018, life threw a curveball, an unexpected family crisis that led to the abrupt pause to Scarlet Elfcup. That period of uncertainty was an immense challenge in my personal life, but also one that gave me time to heal, reflect and grow, both personally and professionally. The dream of Scarlet Elfcup never faded through those extremely difficult years, and somehow I knew deep in my heart and soul that one day, I’d return.
March 2024 marked the 10-year anniversary of Scarlet Elfcup, and I was thrilled to officially relaunch the business in celebration. However, life had other plans once again, as travel and commitments delayed a full reopening. 2024 became a year of reimagining, reconnecting, and refining what Scarlet Elfcup means to me today. Even though I wasn’t able to fully reopen in 2024, the journey amidst an intense year of travel was needed to truly close one chapter of life so that a new one can begin and hence this time only strengthened my resolve to come back more present than ever.
As we move forward, I’m excited to continue growing Scarlet Elfcup in new ways. 2025 is already shaping up to be an incredible year, with new products, workshops, and collaborations in the works. I am deeply grateful to everyone who has supported this journey—whether you’ve been with me from the beginning, or joined more recently. Your continued support has been a constant source of inspiration, and I can’t wait to see where the next decade takes us.
Thank you for being part of the Scarlet Elfcup story. Whether you’ve been with me for a year or for all 11 years, your support means the world. Stay tuned for more exciting things to come, and let’s keep this creative journey going together. Here’s to another 10 years of natural fiber arts, slow high quality handmade craftsmanship, and community.
